RaboDirect LazyMoney

Germans are known for their virtue. They do not accept laziness in themselves or in others. Only with their money do they make an exception. Because it is allowed to lie around lazily in the bank account without working for them. We have made "Lazy Money" the core of an integrated campaign. With a cinema trailer, TV spot, Youtube pre-roll, Facebook game, OOH posters and, and, and ... not lazy at all!